Sony Group ranked 39th in the world with R&D investment of 3.4 billion euros (25.51 billion yuan) in 2018, according to the European Commission's "EU Industrial R&D Investment Rank 2018". Samsung Electronics ranked first, and Huawei was the only Chinese company in the top 50, ranking fifth. Sony had previously said that the PS5 would cost more than 31.1 billion yen ($1.88 billion) to start up, so the development cost of the PS5 accounted for only 7.4% of Sony's total R&D cost last year. As Sony's trump card department for many years, SIE's turnover and profit are all NO.1 within the group. It only invests 7.4% of R&D cost, which can be called low investment and high return.
According to Wall Street correspondent Takashi Mochizuki, Sony today released its annual report for fiscal year 2019 and confirmed at the meeting that the PS5 mainframe will not be available in the next fiscal year, that is, before April 2020. In addition, the meeting also mentioned that the company plans to invest 31 billion yen in the next generation of new host research and development this year; the average annual growth rate of PS Now service since online is about 40%, and there are 700,000 subscribers. PS4 mainframe shipments have reached 96.8 million worldwide. Before the launch of PS5, Sony expects to sell another 16 million units in the next fiscal year. By then, PS4 mainframe shipments will exceed 110 million units, making it the fourth home mainframe with more than 100 million units worldwide. The other three are the first generation PS, PS2 and Wii.
Sony announced its annual financial report for the fiscal year 2018-2019, in which Sony Group's turnover of 8665.687 billion yen (about 522.46 billion yuan) increased by 1.4% year-on-year, and its operating profit of 894.235 billion yen (about 53.9 billion yuan) increased by 21.7% year-on-year. Among them, the gaming and network services sector has a turnover of 2310.9 billion yen (about 139.3 billion yuan) and a profit of 311.1 billion yen (about 18.76 billion yuan). Mobile communications is still the only loss-making sector, which will be merged with other departments in the coming year. PS4 mainframe sold 17.8 million units in the year, with a total shipment of 96.8 million units. It is expected to sell 16 million units in the next year. Breaking through the 100 million mark is only a matter of time. PS + membership has reached 36.4 million. In terms of software, the total shipment of PS4 game software in the last fiscal year was about 257 million,...
We have previously reported that SIE  has developed its own guidelines for the sexual elements in the game, and the standards are more stringent than those of ESRB, PEGI and other rating systems. SIE did not specify when the more rigorous review program would begin. But on April 25, Japanese media Game Spark interviewed a propaganda director of SIE. The answer to this question was: "There is no new censorship standard for sexual element performance in SIE. In other words, SIE did not create a set of self-censorship standards, but used the existing ones. The person in charge said that SIE respects the creator's ideas and will be confirmed by the soldier (management) according to the specific situation when encountering a few games with extreme performance. What are the criteria for examining these "extreme performance"? Is it in accordance with & nbsp; CERO (Japan's Grading Standard)? Or...
Sony has already laid out its animation business in China and is about to launch it in an all-round way, Japan Economic News reported Wednesday. In addition to cooperating with Chinese companies to produce animated works, it will also directly sell peripheral products derived from animated characters. Aniplex, a subsidiary of Sony Group, will upgrade its business in Shanghai to a local legal person and put it into operation formally in May, the report said. Previously, the firm served only as a window of contact between Sony and local Chinese companies. When the firm is upgraded to a local legal person, the number of employees will increase from 3 to 10, and the scope of business will be expanded. According to the information inquired by Tian Eye Check, the Shanghai subsidiary company is named "Anip (Shanghai) Culture and Art Co., Ltd." Its business license is approved on January 4, 2019. Its legal representative is "Pingshan Gongtong". Its chairman is "Goto Xiushu". Its registered capital is 16 million yuan.
In the third week of April, Shenzhen ushered in perhaps the worst weather since the beginning of the New Year, and blue warnings of gale and thunder and lightning were issued one after another. On Friday afternoon, God opened the "water-pouring mode". Storms and rainstorms arrived as expected, playing with their lives in a huge tent half-open in Shenye Uptown. The sound of rain once overwhelmed the sound of music from the loudspeaker. But the people in the tent seemed unconscious, full of media reporters and fans from all over the country, waiting for the start of Sony China's annual big brand event. Sony Expo 2019 Sony Charm Award, a three-day Sony product experience and fan exchange event, including Sony China, mobile, film and television, music, interactive entertainment, Aniplex animation and other Sony enterprises in China, will show their latest products and services in the fields of electronics, film and television, music, games, animation, education and so on. Presided over the opening ceremony of the whole event.
Players who often play Japanese games may have found that in the past year, there have been many harmony in the content of edge ball in PS4 games, including the newly released and still in dystocia, Flash Magic. Players speculate that this may be related to Sony's increased standards for auditing games. Sony has recently confirmed to the Wall Street Journal that they have developed their own guidelines for the sexual elements in the game, with stricter standards than ESRB, PEGI and other rating systems. A spokesman said that this would help developers to "provide well-balanced content" without "inhibiting the physical and mental growth and development of adolescents." The spokesman did not disclose the specific content of the audit standard and when it was implemented. There are two main reasons for Sony's enhanced audits. First, the # MeToo movement has suddenly sprung up all over the world. Sony is worried that pornography and sideball content will affect PlayStation.
A few days ago, Sony announced the PSN ID change function. Now Sony has a new way to deal with banned PSN IDs. In the PlayStation announcement, Sony said that if you find that your ID has become "Tempxxxxx", don't panic, because the ID violates the PSN clause, players will have the opportunity to rename it, or restore it to the used non-prohibited ID. But changing ID also brings some risks, such as losing the connection of game settings, losing the progress of the game and so on. Sony said it would try to improve these problems and bring you a better experience.
To celebrate the 25 anniversary of PlayStation's birth, Sony officials today unveiled four full-size PlayStation host key buckle Pendants: PS1, PS2, PS3 and PS4. The four keychain has exactly the same size, weight, and functionality as the respective prototypes, but the new Keychain feature is easy for everyone to use in their daily lives. And as a fan, of course, is to four all of the collection. This unique keychain is now on the shelves of the official mall, and everyone can start pre-order it.
On March 30, Sony Interactive Entertainment calmly announced that they were serving all Driving Club games and that they would stop selling them in PS Mall. On March 31, 2020, the servers of such games as Driving Club, Driving Club VR and Driving Club: Motorcycle Bikes will be completely shut down. When the server is shut down, all online functions will not be available. However, players can still play single mode offline. In addition, Sony is shutting down the server of the PS4 game Starblood Arena. Many people and all online functions will not be available, scheduled for June 25, 2019. As a multi-player competitive game, once it can not be connected to the Internet, the game is completely lost value.